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Why Care?

  • The financial decisions made for children in their first decade — and the habits modeled by parents — have a compounding effect on their financial lives for 70+ years.

  • Starting a custodial investment account or 529 plan at birth gives compound interest its maximum runway. $5,000 invested at birth, growing at 8%, becomes approximately $160,000 by age 65.

  • Financial literacy begins at home, not in school. Most schools teach little or no personal finance. Parents who introduce age-appropriate money concepts give their children a lifelong advantage.

  • Estate planning with children in mind is critical. A will, guardian designations, and life insurance are not optional once you have dependents.

  • Modeling healthy financial behavior matters more than any formal lesson. Children who see parents budget, save, and discuss money openly develop healthier financial instincts.

Top Tips:

  1. Open a 529 plan at birth. Even $50/month invested over 18 years grows substantially. State tax deductions often make contributions even more efficient.

  2. Consider a custodial brokerage account (UGMA/UTMA). Contributions aren't tax-deductible, but the account grows in the child's name and can be used for any purpose.

  3. Start allowance with structure. An allowance teaches that money comes from work and decisions about how to use it.

  4. Open a kids' savings account around age 6–8. Watching a balance grow makes saving concrete and real for young children.

  5. Introduce the 'spend, save, give' concept. Simple three-jar systems teach children to allocate money with intention from an early age.

  6. Review your life insurance and will. If something happens to you, your child needs financial security and a designated guardian. This is non-negotiable.

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